On January 11, Arnaud Dugast, president of COVERGARDEN, SITOFLOR SAS, and Rafael Castro, CEO of NOVOGREEN CESPED NATURAL SA signed an agreement for selling Novogreen’s natural grass production by COVERGARDEN for French landscaping market in exclusive.
For more than a decade, Novogreen has been climbing positions in the national and international market to become one of the leading natural grass producers in turfgrass business thanks to the quality of its production that includes, among others, the best C4 varieties such as bermudas Latitude36, Miniverde P-18, Sunday, Celebration, Paspalum Isle2000 and zoysias Zeon, L1F, Geo and Empire, all of them certified by ITGAP.
The French company Covergarden is leader in the commercialization of natural grass in France, with more than 40 years of experience, with a wide distribution network in its country and the development of Apps which allow the personalized assistance to its customers.
The alliance between these two veteran companies and leaders in turfgrass business is an unprecedented milestone at European market. The quality of Novogreen’s production and its exclusive turfgrass varieties along with Covergarden’s experience and high knowledge of French market shall achieve a great improvement of C4 market in France.
Novogreen brand will be present at the most important turfgrass events and markets in France such as Paysalia, Salon Vert, 48H Garzon Sport or Green Golf Convention, under Covergarden umbrella. Due to the excellent results offered by Novogreen’s certified C4 varieties and their advantages over others, such as their low irrigation needs and low maintenance, bermudas Latitude36, Miniverde P-18, Sunday, Celebration, Paspalum Isle2000 and zoysias Zeon, L1F, Geo and Empire are the most sustainable and friendly-environment options which will prevail in the market.